Aspirations vs. Reality: Understanding Shopping Diversity to "Tilt" Innovation Toward Sustainability
Автор: LEAD Marketing Conference
Загружено: 2022-10-28
Просмотров: 33
Clean Label consumers have shifted behaviors, influenced by the pandemic, inflation, and environmental conditions. While still aspiring toward purchasing simple, healthy, sustainable products that support their values, actual shopper behavior reveals segments based on patterns in their "gaps."
In this session from CPGmatters' virtual LEAD Marketing Conference, Dave Lundahl and Greg Stucky of InsightsNow share recent research to characterize these groups' specific motivations and opportunities for targeting. Learn how these consumer segments provide brands with opportunities for targeting product and brand messaging to increase trial and loyalty, and to support corporate sustainability goals.
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