Up Arrow Podcast
The Up Arrow Podcast with William Harris focuses on helping ecommerce and retail brands scale from $10M to $100M+
This isn't "beginner level" information.
We dig into the strategy, the science, the tactics - and even the very heart and sole of the people making it happen.
We also have a little fun with some random stuff thrown in there that you might catch if you watch closely ;)
Telling Your Story is Evolving — How Truth and Persistence Built Pickle Juice Into a Global Brand
Getting Celebrities To Wear My Hats (Yes, It Happened) With Johnny Persón
Forget Funnels: The Wildest Growth Hack Is To Build a Town With Al Doan
Upgrading the CEO Brain: From Grinding to Clarity With Dr. Giancarlo Licata
Turn Anonymous Traffic Into Revenue: How To Name Your “Unknown” Visitors With Francesco Gatti
AI Companions: The Visual Layer for LLMs (And Why Your Brand Needs One) With Akash Nigam
Bravery Is Not Optional: Why Playing It Safe Will Kill Your Business With Jim Moorhead
Wisdom of Ignorance: Why Knowing Less Could Be the Smartest Move You Make With Alan Gregerman
Life or Death: The #1 Leadership Blind Spot That Will Cost You Millions With DeDe Halfhill
Hacking Advertising: How To Get World-Class Creative Without the World-Class Budget With Jon Sneider
Cheerleading Is a Sport: How To Build a Billion-Dollar Category From Scratch With Jeff Webb
Only the Paranoid Survive: eCommerce Wisdom From Rishabh Jain
Stop Leaking Money: The 3-Step Revenue Fix for eCommerce With Erik Christiansen
Lifecycle Is Everything: The Retention Framework Every eCommerce Brand Needs With Andrew Christison
Audience Is Everything: Rand Fishkin on AI Search, SEO, and the Future of Marketing
The Neuroscientist’s Guide To Scale DTC: How Daniel Brady Turns Brain Science Into eCommerce Revenue
How To Get Famous Without Ads: The PR Playbook for CPG Brands With Matt Kovacs
Brand Storytelling That Actually Works With Emmy-Winning Producer Dani Dufresne
Retail Revival: Why the Best Brands Are Going Offline Again With Carly Chenault
Burned Out, Stuck, and Overthinking? Here’s How To Get Unstuck and Grow Again With Robert Gilbreath
Operational Mastery, Category Clarity, and Building a CPG Brand With Sam Nebel
Interviewing Grok — Scaling, Superintelligence, and the Soul of AI
Marketing That Moves People: Building Brands That Become Lifestyles With Caitlin Choate
You’re Tracking the Wrong Metrics: Leading Indicators of eCommerce Growth With Jesse Allouf
Rank or Die: The Future of SEO in a Zero-Click AI-First World With Jeff Oxford
HR as a Growth Lever: Building People Ops That Actually Drive Profit With Panagiota Hatzis
Growth Myths: Data-Driven Truths & Fallacies in Modern Marketing With Christian Limon & Eric Seufert
The Silent DTC Killer: Why Your Team Structure Is Holding You Back With Jenica Oliver
Inside PacSun: The Secret To Winning Gen Z, AI, and Fashion’s Future With CEO, Brieane Olson
Your Mind Is Hindering Your Growth: How To Unlock It With Optimism & Bravery With Melanie Marshall