You’re Tracking the Wrong Metrics: Leading Indicators of eCommerce Growth With Jesse Allouf

Jesse Allouf is the Chief Marketing Officer at Tire Agent, an online tire and wheel retailer. He previously served as the Senior Vice President of Marketing, leading the brand through a growth curve by focusing on first-click signals and fintech data. With over 15 years of experience in marketing and e-commerce, Jesse has held leadership roles at companies like Knot Standard, YOOX NET-A-PORTER GROUP, and Alpargatas S.A.

Here’s a glimpse of what you’ll learn:

• [0:00] Intro
• [4:02] How Jesse Allouf built an e-commerce data foundation using AWS (Amazon Web Services)
• [10:42] Shifting focus from lagging indicators like conversion to leading indicators of customer intention
• [15:56] Jesse shares how he aligned his team and leadership to test and transition optimization strategies
• [18:40] How to uncover less obvious customer behaviors that reveal strong purchase intent
• [23:45] Why brands should capture PII (personal identifiable information) and wish list activity
• [27:49] How shifting attribution models reshaped Tire Agent’s media buying strategy
• [35:21] The importance of consistent messaging and brand storytelling for customer acquisition
• [46:43] Core fundamentals of scaling an e-commerce business
• [53:20] Tips for communicating with executives about increasing profitability
• [1:00:04] Jesse’s experience as a football recruit at Stony Brook University

In this episode…

Which customer signals drive growth? Many e-commerce companies focus on lagging growth indicators, like conversions or revenue, when they should optimize for intentions rather than outcomes. How can businesses shift their focus to leading indicators that reveal customer intent and drive sustainable growth?

Data-driven growth expert Jesse Allouf encourages brands to shift their focus to first-click signals and on-site behaviors to unlock results. He recommends building a solid data foundation, identifying less obvious behavioral patterns — like wishlist activity or account creation — and working cross-functionally with data science and development teams. By gradually testing changes and aligning leadership around data-backed insights, e-commerce companies can optimize marketing spend and increase customer lifetime value.

Join William Harris in this episode of the Up Arrow Podcast as he welcomes Jesse Allouf, Chief Marketing Officer at Tire Agent, to discuss optimizing e-commerce growth through data insights. Jesse explains the importance of consistent messaging, how to align marketing efforts with finance and leadership, and the fundamentals of e-commerce growth.

Resources mentioned in this episode

• William Harris on LinkedIn -   / wmharris  
• Elumynt - https://elumynt.com
• Jesse Allouf: LinkedIn -   / jesseallouf   | Email - [email protected]
• Tire Agent - https://www.tireagent.com
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Sponsor for this episode...

This episode is brought to you by Elumynt. Elumynt is a performance-driven e-commerce marketing agency focused on finding the best opportunities for you to grow and scale your business.

Our paid search, social, and programmatic services have proven to increase traffic and ROAS, allowing you to make more money efficiently.

To learn more, visit https://www.elumynt.com