Anatomy of a Brand
Anatomy of a Brand by Studio H+U | For Brands That Refuse to Settle
This channel is for the pioneers — the founders, creators, and teams who aren’t here to play it safe. Anatomy of a Brand explores the mindset, strategy, and creative decisions behind brands that make history.
Created by the team at Studio H+U, a brand experience company built for bold ideas, this series pulls back the curtain on what it really takes to build a brand that lasts.
Here you’ll find:
• Deep dives into brand launches, rebrands, and reinventions
• Candid conversations with founders and creatives
• Behind-the-scenes strategy and storytelling breakdowns
• Short films, vlogs, and case studies of brands worth remembering
We believe creativity is disruption. Purpose drives profit. And the brands that change the game are built with conviction.
If you believe the future belongs to the bold, subscribe and follow along.
Want to work with us? check out https://www.anatomyofabrand.co/
How to Break The Freelance Spiral and Scale a Business | With Paul Weaver Ep. 21
The Unconventional Lesson Behind This Brand’s Decade of Success | With Dave Allee Ep. 20
How He Turned a Tattoo Idea Into a Viral Product | With Corbin Briggs Ep. 19
The Sales Advice Every Entrepreneur Needs to Hear | With Trey Dunavant Ep. 18
Experience Nashville’s Most Unexpected Workspace: Coffee. Cars. Culture. | Field Trip w/ AOAB
Inside Pink's Window Services Playbook Worth Millions | With Carter Smith Ep. 17
How To Turn a Hobby Into a Beloved Brand | With Todd Balsley Ep. 16
Lincoln Design Co: Inside the Studio Behind Liquid Death, Hot Wheels & More | Dan Janssen Episode 15
Patrick Lencioni: The Surprising Reason You're Burned Out (And What to Do About It) | Ep.14
What Streetwear Gets Right About Belonging | With Jaime Bacalan Ep. 13
The Surprising and Real Reason Simpler Products Sell Better | With Jeff Sheldon Ep. 12
The Story Behind Nashville’s Most Iconic Streetwear Store | Rooted
Bradley Mountain: Is This The Most Authentic Brand in America? | With Tyler Axtell Ep. 11
Why the Most Successful Brands Feel Like People | With Jordan Berry Ep. 10
Is Nashville's Best Brewery Inside a Church? | The Day to Day Episode 5
“Make It Cheaper” Is Wrong, Why Every Physical Product Needs This Mentality | With Josh Ellis Ep. 9
Where Coffee Meets Craft Beer in Nashville | Living Waters Brewing
Cadence Taste Test, Scrub Daddy’s Wild Marketing, & Why Retail is Broken
How Magnolia's Former CMO Turned Fans Into Loyal Customers | With Stone Crandall Ep. 8
Helping the most innovative school in Tennessee | The Day to Day Episode 4
Elvish, Cold Brew & American-Made Brands | Home Team Ep. 6
Ranger Station: Why Fragrance Brands Understand Customer Experience | With Steve Soderholm Ep. 7
Inside Todd Snyder Nashville: Craft, Culture, and the Future of Retail | Field Trip
How a Nike Collab Rewrote this Brand | With Severino Alvarez Ep. 6
We Have To Launch Everything... | The Day to Day Episode 3
You Need This Instead Of A Rebrand...| Home Team Episode 4
Why Most Digital Products Fail and What To Do Instead | With Chad Cannon Episode 5
Nashville’s Most Intentional Coffee Experience | Field Trip: NOW AND THEN
Why We Ditched the Sizzle Reel for a Brand Documentary | Home Team Episode 3
He Designed for Nike & ESPN, Here’s What He Learned About Branding | With Matt Lehman Episode 4