Dr. K The Management Professor

This savvy and enjoyable business management channel takes managerial behaviors, tools, application, and theory to the next level. In short, pithy episodes, Dr. K couples her corporate expertise and higher education knowledge in applicable and easy-to-follow videos to help you become your best you! Here, you will gain a better understanding of topics and theories discussed in business management, see how they are applicable in the real world, and to build skills managing others. We’ll cover a variety of exciting topics – leadership, motivation, power, resumes, and much more – and apply old theories to today’s business world. Thanks for watching and don't forget to subscribe!
For additional related managerial topics, purchase any of my books (links below):
Be Your Best You - https://www.amazon.com/dp/1957343109
ROCKSTAR Manager - https://www.barnesandnoble.com/w/rock...
#MINDSET - https://www.amazon.com/dp/1957343044

E89 Как предприниматели достигают успеха (стартапы по методу LEAN, превращение неудач в успех и м...

E88: Предпринимательский маркетинг — 7 принципов маркетинга, целевые рынки и другие советы по мар...

E90 Как построить сети и определить операционные потребности перед запуском бизнеса

E87 Entrepreneurship: Vision and Mission Statements, SMART Goals, and Problem Solving Narratives

E86 How to Introduce & Name New Products and Brand Extensions in Marketing

E85 How to Design & Implement Brand Architecture Strategies in Marketing

E84 How to Market or Leverage Secondary Brand Associations

E83 How to Design Marketing Programs [Product, Pricing, Channel Strategies and Integrated Marketing]

E82 Choosing Brand Elements: Memorable, Meaningful, Likable, Transferable, Adaptable, & Protectable

E81 Developing brand strategy: Brand Positioning (Consumer segmentation, competition, accessibility)

E80 How to Develop a Brand Strategy: Sources of Brand Equity (Brand Awareness & Brand Image)

E79 Branding 101: Concepts to Build a Strong Brand & History of Branding

E78 What is buzz marketing? What is stealth marketing?

E77 How does attitude impact consumer behavior and purchase decisions?

E76 How Personality, Lifestyle, & Self-Concept Impact Consumers

E75 Understanding a Consumer's Moods & Emotions - How to close the deal!

E74 What Consumers Remember & Understand in Marketing [Comprehension, Learning, & Memory]

Consumer Behavior (CB): Perception [Cengage/Ch. 3/Babin & Harris]

Consumer Behavior (CB): Intro & Terminology [Cengage/Ch. 1/Babin & Harris]

Flutie Foundation & Ursuline College Capstone Service-Learning Course Intro Video

Fashion Show 2024 Ursuline College - Check out the newest fashion trends of the season!

E73: Textbook Components Evaluating C-Sat & CRM [Customer Satisfaction & Customer Relationship Mgt]

E72: What Your Boss Didn't Teach You About How To Promote Products on Social Media

E70: "If you build it, they will come" is NOT a marketing strategy! [Check out these PRO TIPS!]

E71: How to Outsmart Your Boss by Selecting Media & Communication Choices

E69: Pricing 101: What You Need to Consider [How to Price Appropriately - The Price is Right!]

E68: Branding for Beginners & How You Can do it

E67: Who is your target market? Targeting Goods & Services to the Right Market in 5 Minutes

E66: Understanding What Makes a Core Product: Product is the 1st of the Marketing 4Ps

E65: Positioning in the Marketplace Mastery: Transform Your Content with These Pro Tips