April Dunford
Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.
Positioning, Value, and Objection Handling
Как превратить силу конкурента в слабость
How to Position Against a Competitor Who Lies
Getting to the Root of the "We Have No Differentiation" Problem
Customer-Led Growth: Why Funnels are Outdated with Georgiana Laudi
How to Frame a Sales Conversation
From Michelin Stars to Marketing Stars: Product Marketing Lessons from Tamara Grominsky
Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors
Mastering Messaging for B2B Tech with Emma Stratton
Rethinking Marketing and Storytelling with Martina Lauchengco
Rethinking Sales Strategies for Modern Markets with Loren Padelford
A Buyer-Centric Approach to Competitive Positioning
Arming Sales Teams To Win in the Market, w/ Brent Adamson
The Role of Market Category in Differentiation
Postman's Positioning Journey: 500K Customers & $5.6 Billion Valuation with Abhinav Asthana
Why Positioning Does Not Make the Jump From Marketing to Sales
A Marketers Guide To Using The Sales Pitch
Mastering Strategy, Vision, and Positioning
Using Trends To Enhance Your Positioning
How To Think About Competition
How to Manage a Big Positioning Change
Bruno Aziza (Google, CapitalG) Shares How He Helped Reach Scale At Startups and Big Tech
Master the Art of Selling With My New Book
How to Create Marketing and Sales Alignment
Mapping Positioning to a Story Using Insight
How to Use Positioning in Sales Qualification and Discovery
Positioning at a Startup Vs. a Big Company
Brilliant Marketing - The Story of the Milkshake
Mastering Jobs Theory With Bob Moesta
How To Avoid Bad Marketing and Sales