How to Create Marketing and Sales Alignment

Today, I go deep on how to approach aligning your marketing and sales teams. It’s a topic I repeatedly hear most companies struggling with, and I’m excited to discuss the following:

• The definition of what a good lead is
• How to get marketing and sales to collaborate on a sales pitch
• The importance of incorporating a sales pitch testing protocol
• Why you need structure to bring together marketing, sales, and product teams

We’re getting so close to the launch of my next book, Sales Pitch! You can pre-order it today on Amazon with the links below:

Amazon Canada: https://www.amazon.ca/gp/product/B0CH...
Amazon USA: https://www.amazon.com/Sales-Pitch-Cr...
Amazon UK: https://www.amazon.co.uk/Sales-Pitch-...

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If you want to skip ahead:
(00:00) Welcome and my new book
(01:05) Marketing and sales alignment
(02:17) What is a good lead
(06:10) How marketing builds sales pitches
(09:05) Bringing marketing, sales, product, and executives together to craft positioning
(13:40) Create a sales pitch testing protocol
(20:19) Before you bring teams together, make sure you have structure

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Where To Find April Dunford:
Podcast Website: https://www.positioning.show/
Personal Website: https://www.aprildunford.com/
LinkedIn:   / aprildunford  
Instagram:   / aprildunford  
Twitter:   / aprildunford  

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Production and marketing by https://penname.co/