Investigative reporter uncovers who's orchestrating the meat culture wars

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Today's guest:

Clare Carlile is a journalist focussing on environmental and social issues. She is currently an investigative reporter for the award-winning environmental news outlet DeSmog.

Clare earned a BA in English Literature and Languages from Oxford University in 2017. She went on to work as a news and features editor - and eventually co-editor - at The Ethical Consumer Magazine, where she specialised in migrant workers’ rights.

Since 2022, she has worked as a researcher at Desmog, an international journalism platform that investigates misinformation and monitors individuals and organisations opposing climate science and environmental policy. Clare’s work focuses on agribusiness and food politics, exposing how misinformation and lobbying are used to obstruct climate action.

Her investigations have been covered by the organisations including the Financial Times, Politico, and The Guardian.

You can find Clare's work here:

https://www.desmog.com/user/clare-car...
https://bsky.app/profile/clarecarlile...

Today's topics:

Meat is becoming a major battleground in the #culturewars, but how and why is this happening? Investigative reporter Clare Carlile explains how far-right populists, conspiracy theorists, government departments, lobbyists and PR firms are all contributing to the push to get us to eat more #meat.

My other books:

📚 How to Argue With a Meat Eater (And Win Every Time): https://geni.us/howtoarguepb + if you’ve read the book, you can leave a review here! https://bit.ly/reviewedsbook
📚 This is Vegan Propaganda (& Other Lies the Meat Industry Tells You): https://geni.us/vppb
🖊️ Personalised/signed books: https://earthlinged.org/shop

🕒 Timestamps:

00:00 Introduction from me
01:31 Introduction to Clare Carlile
02:18 Investigation into the attacks against the EAT-Lancet report
08:07 Who are Red Flag?
10:36 Should climate scientists live by example?
13:09 Are farmers being lied to?
15:30 Does the animal farming sector use the same tricks as other industries?
20:18 Simple messaging vs complex ideas
21:39 Populist far-right politics and conspiracy theories
28:03 Are we all going to be made to eat bugs?
30:12 How do we counter the fear narrative around farming?
33:04 Is changing our food system just too politically toxic?
35:11 How the meat industry mislead us with advertising
40:21 How the UK government is involved with meat advertising
46:10 How powerful are pro-farming lobbies?
50:36 Are Labour losing the support of farmers?
51:45 Have the far-right infiltrated farming protests?
57:24 Could farmers shift the Overton window?
1:00:00 What can be done to counteract the pushback?

Watch next:

   • Unpacking the truth about ultra-processed ...  

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About Ed:

Ed Winters is a best-selling author, vegan educator, public speaker and host of The Disclosure Podcast. Ed has spoken at over 1/3 of UK universities and at every Ivy league college, including as a guest lecturer and Media & Design Fellow at Harvard University.