The CRO Framework driving 6–7% Conversion Rates

Mastering CRO in E-commerce: Expert Insights with Ashana on Conversion Rate Optimization

Join us for an insightful conversation with Ashana, one of the top conversion rate and experimentation specialists in e-commerce. Ashana shares her extensive experience working with renowned brands like Ritual, Manny, and Cora Kata Chai over the past seven years. In this episode, we delve into the philosophy of CRO, the differences in testing approaches for various business scales, and key strategies for price, shipping, and profit optimization. We also discuss the effectiveness of navigation and content testing, the role of quizzes, and tools like Intellis for testing. Ashana offers invaluable tips on handling customer ethics during price testing and explains the importance of integrating CRO into your team structure. Tune in for expert advice on how to achieve high conversion rates and optimize your e-commerce website.

00:00 Introduction and Guest Welcome
00:22 Understanding CRO: Is It for Every Brand?
01:14 Advanced CRO Strategies for Established Brands
02:55 Legal and Ethical Considerations in Price Testing
06:40 Optimizing Offers and Funnels
08:06 Effective Navigation and Content Strategies
10:40 Implementing CRO Changes: Tools and Teams
12:10 The Role of Quizzes in CRO
13:57 Defining and Achieving Good Conversion Rates
16:02 Case Studies and Success Stories
18:12 Conclusion and Final Thoughts