Why do Bayern Munich sell the most football shirts?

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The club that sells the most football shirts in the world may surprise you. Despite clubs like Manchester United, Real Madrid and Barcelona having established fans across the globe and a history of mega-stars in their ranks - it isn't them.

Bayern Munich come in at number 1 in the shirt selling rankings, with a whopping 3.4 million shirts sold in 2021. But how does a club in the Bundesliga attract so much popularity?

Seb Stafford-Bloor writes as Craig Silcock illustrates just why the Bavarian club have became so popular in recent years.

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