How do we create market segmentation for hotels – Part 1/3
Автор: Mausam Bhattacharjee
Загружено: 2021-06-04
Просмотров: 3607
This three part series on market segmentation gives an in-depth understanding of market segmentation for hotels.
Part 1 covers the following areas::
What is market segmentation
Why is it important
How does it evolve
Do keep subscribed to the channel to watch the next two parts coming up soon.
Part2:
How does the segmentation change based on the location / product
What should be our approach to gain business from these segments
What should be our approach
Part 3:
How is pricing decided for B2B segments
How do we handle pricing and margins for intermediaries
In-depth understanding of the wholesale segment
Suitable both for people already in the hotel business and also for fresh MBA and BBA graduates
#HotelIndustry #Sales&Marketing #RevenueManagement
Market segmentation, types of hotels, corporates, travel agency, travel Management Company, TMC, wholesale, resort, convention, city center, weddings, social, business travel, leisure travel, Hotel, Learning
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