The $10,000 Mistake: When Agents Pretend to Be Appraisers

What happens when an Appraisal Management Company (AMC) blurs the lines between a real estate agents role and an appraisal? Let me tell you: it’s a mess — and it always costs the consumer the most. I’m sharing a real-life story where an AMC let an agent play appraiser, skipping right over the importance of having a true Certified Residential Appraiser on the job. Spoiler: it didn’t end well.

As a real estate professional, you need to understand exactly where your role ends and where the appraiser's role begins. When I run a CMA (Comparative Market Analysis), I know it’s not an official opinion of value — it’s a range based on market data to guide the client. But it’s shocking how many agents forget this crucial distinction and end up in hot water (with hefty fines).

This tale goes deeper than just one mistake. It’s about the consequences of inflated valuations, the responsibilities we carry with our licenses, and the true purpose behind using a Certified Residential Appraiser — especially when AMCs and automation try to shortcut the process.

And if you really want to dig into the difference between Certified Appraisers and Unlicensed Data Collectors, I highly recommend you watch this companion video 🎥    • Certified Appraisers vs. Unlicensed D...  
Certified Appraisers vs. Unlicensed Data Collectors. It connects the dots and gives you even more insight.

We’ve got to do better. Our clients deserve it, and frankly, so does our industry. If you’re ready to elevate your skills and avoid costly missteps, ask how you can hire me as your coach. I’ll help you sharpen your expertise and protect both your business and your clients.


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