Unlocking the Cumulative Advantage with Author Mark Schaefer

In 2021, Farotech CEO sat down with Mark Schaefer of Schaefer Marketing Solutions, to walk through his new book The Cumulative Advantage. Together they discuss the impact of the content shock and how to unleash unstoppable momentum.

Mark Schaefer's Books:

Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds
https://www.amazon.com/Cumulative-Adv...

The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business
https://www.amazon.com/The-Content-Co...

Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age
https://www.amazon.com/Known-Mark-W-S...


Marketing Rebellion: The Most Human Company Wins
https://www.amazon.com/Marketing-Rebe...


The Tao of Twitter: The World's Bestselling Guide to Changing Your Life and Your Business One Connection at a Time.
https://www.amazon.com/The-Tao-of-Twi...

Chapters:
0:00 Introduction
1:57 The Story behind Mark's Marketing Carreer
5:16 The Content Shock Revisited
10:13 The Matthew Effect & SEO
13:35 Content Overload
16:42 Andy Crestodina, Steve Rayson, link-worthy content
20:33 Leverage your SMEs
21:48 The Cumulative Advantage
24:31 What if you don't have luck?
28:59 Building Momentum for Life
31:47 The Power of Unstoppable Momentum
34:33 Momentum Sparks & Tim Ferriss
38:47 Finding the Seam
43:07 How to get a hold of Mark
44:27 Opportunity