Marketing Rebellion - The Most Human Company Wins with Mark Schaefer | Ep. 1

Learn how you can make your brand more human and engaging. Mark Schaefer discusses his book, Marketing Rebellion: The Most Human Company Wins. We discuss what you should be doing to forge connections with your customers and speculate on how we’ll need to adapt branding for the next generation.

Mark is a marketing strategy consultant, keynote speaker, and an international best-selling author. He has a top marketing blog called, {Grow}, and a popular podcast, The Marketing Companion.

HIGHLIGHTS FROM THE EPISODE:
What inspired Mark to write his newest book
Why marketing agencies haven’t evolved enough with the times.
A few lessons that marketers and entrepreneurs can take away from Mark’s book right this instant.

QUOTES:
 “With this power shift, the whole world of marketing has now moved over to our customers.”
 “Our company cultures have not kept up with the pulse of popular culture and our consumers.”
 “I think the best storytelling will make the customer the hero.”

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