129. Overcoming Price Objection: Turning "It's Too Expensive" Into an Opportunity 🤑

💗 Welcome back to the Hustled Up podcast! 💗

In this week’s solo episode of Hustled Up, Laura takes the mic to tackle a challenge every service-based business owner faces: price objections. She dives into the emotional side of hearing “it’s too expensive” and shares how she shifted from taking it personally to handling it with confidence and clarity.

She breaks down why lowering your prices is the fastest way to devalue your service, the real reasons clients push back on pricing, and how to respond without getting defensive. Laura emphasizes educating clients on value — not overexplaining, not apologizing, and definitely not reacting out of fear. She also walks through her favorite tactical tool: keeping index cards with value statements and differentiators to help you stay factual and grounded during sales conversations.

Laura wraps up by reminding listeners that not every client is the right fit, and that a “no” is simply filtering — not failure. If you’ve ever struggled to stand firm in your pricing or felt rattled by a rude inquiry, this episode delivers the mindset shifts and practical tools to help you own your worth with confidence!


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