How I Started My Business in Ghana With ZERO Money! - Edna Frimpong,

She had no money, no team, and no fancy equipment; just a vision.

In this jaw-dropping episode of the Konnected Minds Podcast, we sit with Edna Frimpong, aka The Shoemaker Girl, who flipped a university assignment into a viral brand and a sustainable footwear business. Her story is about more than shoes, it’s about vision, strategy, and building legacy from the ground up.

🎓 With a first-class degree in hand, Edna defied the status quo and returned to her father’s workshop, turning a humble shoemaking hustle into a full-blown impact brand.

📱 From borrowing phones to using WhatsApp to make her first sales, to using LinkedIn to disrupt the corporate narrative, Edna’s journey proves that resourcefulness trumps resources.

💥 In this episode, you’ll learn:
How to start a business with zero capital
The hidden power of storytelling and branding
Why partnerships are the future of African entrepreneurship
The mindset shift from survival to legacy thinking
The backstory of her Shoe for the Shoeless initiative
🚀 This is the blueprint for purpose-driven entrepreneurship in Africa; raw, inspiring, and deeply practical.

Guest: Edna Frimpong
Linkedin:   / edna-frimpong  

Host: Derrick Abaitey
IG:   / derrick.abaitey  

💬 LIKE | COMMENT | SUBSCRIBE if you’re building your own empire and want real talk about mindset, money, and mission.

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📌 Timestamps:
0:00 Meeting Edna the Shoemaker Girl
8:43 Learning Shoemaking from Father
16:56 The LinkedIn Turning Point
25:13 Building Teams and Partnerships
35:49 Scaling a Handmade Business
47:32 Shoe for the Shoeless Initiative
56:11 Financial Wisdom for Entrepreneurs