The Only Gym Marketing Strategy You Need To Get New Members Predictably

Want To Grow Your Gym? Go Here: https://biglittlegyms.com/

In this video, I break down the full system we’ve used to help over 1,400 gyms build predictable growth — without guesswork, and without being stuck in the weeds.

You’ll learn:
✅ Why most gym funnels leak leads (and how to fix yours)
✅ The difference between intent, interruption, and brand-driven traffic
✅ Why Google Business Profiles are still the highest ROI channel in 2025
✅ How to run direct response ads that actually convert cold traffic
✅ The “Paid-Ganic” strategy to scale with both organic and paid content
✅ How to structure your business to finally step out of the day-to-day

FREE Resources for Gym Owners:

Free No-Sweat Intro Sales Guide: https://biglittlegyms.com/how-to-sell...

Free Google Local Search Checklist: https://biglittlegyms.com/how-to-opti...

Complete Facebook Ads For More Gym Members Tutorial: https://biglittlegyms.com/complete-fa...

Complete Instagram Ads For More Gym Members Tutorial: https://biglittlegyms.com/complete-in...

Instagram:   / biglittlegyms  
Facebook:   / biglittlegyms  

About us:
If you're new to my channel, my name is Will Hurst. I'm the founder and owner of Big Little Gyms (https://biglittlegyms.com), a platform that helps gym owners scale their businesses with proven strategies and systems.

Whether you're just starting or want to take your gym to the next level, we're here to provide the tools, coaching, and expertise you need to succeed.

Over the past few years, we've helped 1000+ gym owners break free from the day-to-day grind and build businesses that run smoothly and profitably, with several hitting 6-figure profits and even 7-figure revenues.

Here's how I got here...

I started in the fitness industry with my own gym and successfully scaled it to $1M/year using the same systems and processes we now teach at Big Little Gyms.

Big Little Gyms was recognized on the prestigious Inc. 5000 list for our fast growth, which is proof that our methods work - not just for us, but for the hundreds of gym owners we've helped along the way.

Today, we've built a community of over 700+ gym owners, all benefiting from our proven framework to build and scale profitable gyms, without being tied to the business 24/7.

Timestamps:
0:00 - Why Your Gym Isn’t Growing (It’s Not Your Ads)
1:33 - Fix Your Conversion Funnel Before Driving Traffic
5:34 - Organic Local Search: Earn Google Map Pack Leads
18:13 - “Paid‑ganic”: Boost Awareness with Low‑Cost Ads
27:21 - Direct Response Ads: Turn Clicks Into Leads
33:42 - Follow‑Up & Speed to Lead Is Crucial
37:21 - Self‑Liquidating Offers Pay for Ads
45:50 - Transition from Operator to Architect of Your Business
53:03 - Final Takeaways & Next Steps