3 Ways Live Selling Builds Trust and Drives Sales
Автор: Raphael Paulin-Daigle | Ecommerce CRO
Загружено: 2025-11-27
Просмотров: 6
In this episode of Minds of Ecommerce, Cherie Hoeger shares how Saalt became the #1 period-care brand on TikTok Shop by using live selling as an education-driven channel.
Here’s a glimpse of what you’ll learn:
➡ How Saalt went from $0 to $100K in 90 days on TikTok Shop
➡ The 1–2 hour live session format (plus a Black Friday marathon)
➡ How real-time Q&A shortens a ~6-month customer journey into a single session
➡ Why ~90% of TikTok Live buyers are new customers
➡ The hero products that perform on TikTok Shop: discs and seamless/thong leakproof underwear, used in tandem
Need help turning your traffic into measurable revenue?
Visit https://splitbase.com/get-proposal for a free proposal.
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About Raphael & SplitBase
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Raphael Paulin-Daigle is the founder and CEO of SplitBase, and landing page and optimization agency for DTC e-commerce brands. SplitBase helps brands such as Dr Squatch, Wine Library, Hyperice, L'Oréal, ButcherBox - and many more - add millions to their bottom line through their optimization methodology.
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Stay Connected
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Conversion Optimization & Landing Pages for $10M+ DTC brands: http://splitbase.com
Find Raphael on Twitter: / rpaulindaigle
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