Unlocking the Power of SEO and Content Marketing for Ecommerce Business Growth

Welcome to another episode of the Minds of Ecommerce Podcast!

Today, we're thrilled to host Suzie Cyrenne, Co-founder of Zumalka and Buster Fetcher. Suzie shares her expert insights into the world of SEO and content marketing for e-commerce businesses. Learn how consistent content creation, quality over quantity, and strategic outreach have driven significant growth for her brands.

In this episode, you'll discover:

The importance of SEO for e-commerce success
Suzie’s approach to consistent content creation for traffic and sales
Why quality content matters more than quantity
Effective blog outreach and SEO strategies
Tips on converting readers into buyers through testing and optimization
When to hire an SEO specialist or CRO auditor
Scaling your e-commerce business with freelancers

Timestamps:
0:00 - Introduction
0:49 - Suzie's Background and E-commerce Journey
2:14 - Importance of SEO in E-commerce
4:10 - SEO Payoff and Results
5:57 - Content Creation Strategy
9:27 - Topic Selection for Content
13:03 - Outreach and Marketing Strategies
15:42 - Conversion Optimization Tactics
19:00 - Tools and Services Suzie Recommends
21:14 - How to Connect with Suzie and Her Companies

=======
About Raphael & SplitBase
=======

Raphael Paulin-Daigle is the founder and CEO of SplitBase, and landing page and optimization agency for DTC e-commerce brands. SplitBase helps brands such as Dr Squatch, Wine Library, Hyperice, L'Oréal, ButcherBox - and many more - add millions to their bottom line through their optimization methodology.

=======
Stay Connected
=======

Conversion Optimization & Landing Pages for $10M+ DTC brands: http://splitbase.com

Find Raphael on Twitter:   / rpaulindaigle