How Kanye West Revolutionizes the Sneaker World / The History of Yeezy

Any sneaker enthusiast couldn’t miss the Adidas YEEZY sneakers, one of the most popular and unique sneaker series. Kanye West personally contributed his hand to their creation, teaming up with Adidas to give the Adidas YEEZY a unique shape and style. The YEEZY Boost 350 V2 (Adidas YEEZY's most popular model), sold at retail for $220, has already gained recognition as the high-priced footwear on the sneaker market. One thing to consider, though, is that the resale market can easily price these sneakers at up to $2,000, based on the design and color combination. So, what is behind such a high popularity and exclusivity of these sneakers?

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