Spinning Yarns Speaker Series: Canadian Wool Innovation and Education with The General Bean

Do you know where your last purchase came from? This is the question that British Columbia-based fibre artists Jamie Bowen and her husband Mike want more consumers to consider.

At The General Bean, they are deeply committed to supporting local industries, environmental sustainability, and Canada’s wool economy. Their vision comes to life through original handcrafted products, kits, and supplies—all made with Canadian wool.

Based on the North coast of British Columbia, The General Bean is a family-run business known for its unique, locally sourced needle felting kits, wool dryer balls, car diffusers, ornaments, and more. Their products are available in small shops across North America and online, helping to bring Canadian wool to a wider audience.

In 2024, The General Bean won the inaugural Canadian Wool Innovation Prize, an award that recognizes businesses driving innovation in the domestic wool value chain while connecting it to the global industry. The Prize provides direct financial support to those creating high-value products using Canadian wool.

In this inspiring session, Jaime and Mike, Founders of The General Bean, talk about their business journey, gain insights into the evolving Canadian wool economy, and connect with a community passionate about supporting local businesses and sustainable craftsmanship.

Visit The General Bean website: https://thegeneralbean.com/

To learn more about our work, visit our website:
https://campaignforwool.ca/

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‪@campaignforwoolcanada‬

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