SRM and why it matters to growth and customer experience - Interview with Ryan Hamilton
Автор: Adrian Swinscoe
Загружено: 2025-07-17
Просмотров: 4
Today’s interview is with Ryan Hamilton, an Associate Professor of Marketing at Emory University’s Goizueta Business School (https://goizueta.emory.edu/) , an author and the co-host of The Intuitive Customer Podcast (https://beyondphilosophy.com/podcasts/) with Colin Shaw. Ryan joins me today to talk about his new book (The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things (https://www.amazon.co.uk/Growth-Dilem...) ), why an obsession with growth can be counterproductive, what the heck SRM is, why marketers should be thinking about customer segment compatibility and what happens when a brand serves incompatible segments, amongst other things.
This interview follows on from my recent interview – Employee understanding and cracking the code of a better employee experience – Interview with Annette Franz (https://www.adrianswinscoe.com/2025/0...) – and is number 547 in the series of interviews (https://www.adrianswinscoe.com/catego...) with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
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