Quantitative research in marketing. Characteristics, research methods, advantages and disadvantages📚
Автор: questus marketing knowledge
Загружено: 2023-01-02
Просмотров: 2315
Hi! Welcome to the next video on questus channel! Today we will talk about quantitative research in marketing. You'll find out from it, among other things:
➡️ What is quantitative research?
➡️ What research methods do we distinguish within the "quantitative” methods?
➡️ What are the advantages and disadvantages of quantitative research?
Ready? Well, let's get started!
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Scenario: Donata Wilczewska
Film editing: Piotr Krzemiński
Voice&translation: Mariusz Sławik
Film production: Kacper Żarski
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www.questus.pl
00:00 Introduction
00:52 Types of quantitative research
1:50 What are the types of quantitative research?
6:20 Summary
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