How to choose the right research method? 🤔 Qualitative vs. quantitative research
Автор: questus marketing knowledge
Загружено: 2023-10-03
Просмотров: 730
Hi! Welcome to another video on questus channel! Recently, we’ve discussed quantitative and qualitative research in marketing. However, to get a deeper understanding of these methods, it is worth to conduct a comparative analysis. And that's precisely what today's video will be about.
Today you will learn:
➡️ What are the advantages and disadvantages of quantitative and qualitative research?
➡️ What are the key differences between the two?
➡️ Where should you start in order to choose the right research method?
So, let's dive into it!
Scenario: Donata Wilczewska
Editing: Łukasz Podczaski
Voice-off: Mariusz Sławik
Translation: Mariusz Sławik
Channel Manager: Donata Wilczewska
00:00 Introduction
00:40 Characteristics of quantitative research
01:23 Advantages and disadvantages of quantitative research
02:35 Characteristics of qualitative research
03:09 Advantages and disadvantages of qualitative research
03:51 Key differences between quantitative and qualitative research
06:09 How to choose the right method? Research process and examples
7:29 Summary
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