游戏运营必看： 职能全解析 | 稀缺的2类人才 | 4个基本认知 | In-Depth Analysis: Core Functions of Game Operations & Publishing

本期视频深度解析游戏运营的核心职能与发行策略！

1、游戏运营的“八爪鱼”职能：从发行制作人统筹全局，到数据分析、商业化设计、社区管理，拆解每个岗位如何联动影响游戏成败。

2、《燕云十六声》发行策略全复盘：
（1）从“中国首款3A武侠”到“国风开放世界RPG”的定位调整。
（2）如何通过实机PV、国风元素、武术动作设计精准传递卖点？
（3）数据揭秘：定位调整后的百度指数飙升200%，玩家口碑逆转！

3、市场上最稀缺的运营人才

4、必备四大基础认知：精准用户定位、产品差异化传递、商业化与留存平衡、持续迭代的“长线战争”。

1、The "Octopus" Roles of Game Operations
From publishing producers overseeing global strategies to data analysts, monetization designers, and community managers, we break down how each role collaboratively impacts a game's success or failure.

2、Case Study: Publishing Strategy
(1) Strategic Rebranding: Transition from "China's First AAA Wuxia Game" to "Open-World RPG with Traditional Chinese Aesthetics".
(2) Key Selling Points:
How gameplay trailers, cultural elements (e.g., classical music, martial arts motion capture), and combat design amplified player engagement.
(3) Data Insights:
200% surge in Baidu Index post-repositioning.
Player sentiment reversal from skepticism to acclaim.

3、The Most In-Demand Talent in Game Operations
Revealing the 47% salary gap between specialists and generalists, and why companies prioritize

4、Foundational Principles for Success
Precise User Targeting: Identify core players, not just broad demographics.
Product Differentiation: Articulate why your game outperforms competitors.
Monetization vs. Retention: Balance revenue goals with player satisfaction.
Long-Term Interation: Why post-launch optimization is the real battle.