LinkedIn Ads Targeting Options in 2025

LinkedIn Ads targeting is the best in the B2B space by a long shot. There are tons of different ways you can reach your target audience on the platform and it can be tough to know what everything is. In this video, we're going through all of the available targeting options at the start of 2025 to make sure your campaigns are leveraging all the tactics that make sense for you.

0:27 - Creating a New Campaign to See Targeting Options
1:06 - Location Targeting & Additional Settings
2:17 - Audience Attributes You’re Able to Target on LinkedIn
2:43 - Targeting Based on Company Attributes
3:11 - Demographic & Education Information
3:39 - Job Experience & Seniority Targeting Options
4:50 - Job Title Targeting
5:46 - Member Skills & Years of Experience
6:34 - LinkedIn Member Groups and Interests Targeting
7:13 - Matched Audience Targeting on LinkedIn Ads
9:58 - Predictive Audience Lists
10:47 - How to Apply Audiences in LinkedIn Campaigns
11:39 - Excluding Options for LinkedIn Ads
12:12 - Audience Expansion Controls
12:54 - How to Save an Audience in LinkedIn Ads
13:40 - LinkedIn’s Pre-Built Audiences
14:30 - Targeting from the Companies Tab

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#linkedinads #linkedinadstargetingoptions #linkedinadvertising
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