LinkedIn Ads Bidding Strategies

LinkedIn has a few different bidding strategies that can help you achieve the performance you want from your campaigns. While the list might not be as robust as the options for Google Ads, there are still enough to fit just about every goal. In this video, we will walk you through the available bidding strategies for LinkedIn Ads and give some thoughts about which work best in some sample scenarios.

0:46 - Creating a New Campaign & Navigating to the Bidding Strategy Controls
1:41 - Overview of Maximum Delivery Bidding
3:20 - Cost Cap Bidding
4:50 - Best Practices for Cost Cap Bidding
6:18 - Manual Bidding & the Strategy We Usually Use
8:58 - Quick Recap of the Focal Point for Each Bidding Strategy
9:39 - Overview of Bidding Strategy Compatibility with Campaign Objectives

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