Building a Solid Producer Compensation Plan

Producer compensation is one of the most important — and most misunderstood — elements of running a high-performing insurance agency. Your compensation plan directly impacts growth, profitability, talent retention, and culture. Getting it wrong can stall your momentum. Getting it right can transform your entire agency.

In this session, Carey Wallace, Founder of AgencyFocus, breaks down how to build a producer compensation plan that is fair, motivating, aligned with your financial goals, and sustainable long-term. Carey explains the trade-offs between various commission models, how to reward performance, and what most agencies overlook when designing incentive structures.

In this session, you’ll learn:
✅ The core principles behind strong producer compensation plans
✅ How to align producer pay with agency profitability and growth goals
✅ When to use salary + bonus, splits, or commission-only models
✅ How to incorporate retention, renewal commission, and account ownership
✅ Common mistakes agencies make — and how to avoid them

Key Topics Covered:

New business vs. renewal commission strategy

Rewarding production without harming margins

Setting achievable, meaningful producer goals

The impact of producer-owned books and contract structure

Compensation benchmarking and financial modeling

How compensation affects valuation and risk

📊 Learn more at https://www.agency-focus.com

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