8 Powerful Ways to Visualize Focus Group Data in MAXQDA
Автор: Philip Adu, Ph.D
Загружено: 2025-12-26
Просмотров: 11
Learn how to create powerful visual representations of qualitative data using MAXQDA. This step-by-step walkthrough covers 8 essential techniques—from frequency tables to word clouds—that help researchers analyze, present, and communicate their findings clearly. Whether you're writing your thesis, preparing a report, or presenting to stakeholders, these tips will elevate your qualitative data visualization game.
00:00 Introduction to Visual Representations
00:48 Frequency Table of Themes & Codes
02:15 Subcode Statistics & Customization
03:56 Code Comparison with Quotations
06:02 Comparing Documents via Cases & Codes
08:45 Aggregating Codes into Themes
10:58 Comparing Cases Quantitatively
12:36 Segment Metrics with Demographics
14:45 Exporting Data for Deeper Analysis
17:00 Cross Tabulation by Variables
19:10 Speaker-Based Theme Analysis
21:00 Word Clouds Based on Segments & Codes
22:45 Final Tips on Choosing the Right Visuals
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