These 8 Luxury Giants Are FAILING! What Went Wrong full
Автор: Designer Haul
Загружено: 2025-12-20
Просмотров: 73
This video ranks eight luxury fashion brands by the severity of their recent decline, from Louis Vuitton's quiet fade to Gucci's catastrophic 25% sales collapse. The core issue is that these century-old brands broke their own mystique by overproducing, raising prices excessively (54% average increase from 2019-2024), and sacrificing quality while losing creative direction. Luxury lost 50 million customers in 2024 as shoppers turned to the secondhand market, which is growing three times faster than retail. Brands like Burberry abandoned their heritage, Balenciaga faced scandal, and Versace is now for sale. The central thesis: these brands prioritized revenue over scarcity and forgot that luxury's power comes from being desired, not just expensive—only brands like Hermès that maintained exclusivity remain stable.
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