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The 5 Lessons From David Ogilvy That Marketers Continue To Ignore
Автор: Dan Holt
Загружено: 2021-08-18
Просмотров: 1328
Описание:
As digital marketers we love to believe we’ve invented a whole new discipline in the last 20 years, but in truth little has changed; all the principles that defined the golden era of marketing half a century ago, in particular the work of copywriting legend David Ogilvy, are the same principles that define great marketing today.
That said, for each modern day campaign that embodies those principles, there are are fifty that ignore them. Here are some of the most costly…
For more marketing insights and tips: https://boss-digital.co.uk/blog/5-les...
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