Episode 190 - How To Hit The Bullseye Every Time When Choosing A Market (2 of 2)

Most businesses fail not because of bad marketing but because they're marketing to the wrong damn people. This powerhouse continuation of the Bullseye Market Selection series drills deep into the difference between marketing and targeting and why sloppy list thinking is the #1 profit killer hiding inside your campaigns.

Dan Kennedy and Bill Glazer rip apart the amateur approach of “spray and pray” and show you how to zero in on your highest-value prospects with ruthless precision. You’ll discover how to:
Exploit behavioral biases buried inside your list (and how 80/20 almost always runs against your current budget)
Build segmentation stacks that filter out time-wasters and magnetize your best buyers
Use AI and modern tools to sharpen your targeting without losing the old-school edge that still crushes it
Turn dead leads into active buyers with one overlooked strategy even seasoned marketers forget to deploy

This isn’t marketing theory. It’s a direct response targeting blueprint used to engineer million-dollar campaigns, while your competitors chase clicks and bleed cash.

💣 If you’re not targeting, you’re not marketing. You’re just noise. Here’s how to fix it and profit from the silence of everyone else.

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