Dan Porter, Overtime - Redefining Sports for the Next Generation

Overtime is one of the most disruptive forces in modern sports — building new leagues, cultural IP, and storytelling for a generation raised on highlights, creators, and connection. Led by Dan Porter, Co-Founder and CEO, Overtime has evolved from a digital media pioneer into a global sports ecosystem operating OTE and OT Select (basketball), OT7 (football), and OTX (boxing) — engaging nearly 100 million fans across platforms.
Backed by top investors including Liberty Media, Andreessen Horowitz, Alexis Ohanian, Drake, and over 40 NBA and NFL players, Overtime’s mission is to reimagine how fans experience sports, how athletes grow their brands, and how culture drives community.
In this episode, Dan shares Overtime’s journey from content creation to league ownership, the power of Gen Z’s passion, and how storytelling, data, and innovation shape the future of sports. From NIL to AI to global fan engagement, this conversation explores what’s next for sports media and the new generation defining it.
Podcast Chapters:
01:09 The Evolution of Overtime: From Media to Elite Leagues
05:43 Lessons from COVID: Adapting to Change
09:05 Navigating the Landscape of Youth Sports and Capital Raising
09:41 Understanding the Audience: Gen Z and Their Interests
12:55 Cultural Insights: K-Pop, Demon Hunters, and Youth Engagement
16:14 Building a Community: Players, Creators, and Fans
18:50 Creating an Overtime Universe: Interconnected Stories
20:58 The Role of NIL in Athlete Development
23:47 Measuring ROI on Culture: Empowering Young Voices
28:08 Learning from the Margins: Insights from Small Creators
33:41 Kobe Bryant: A Lasting Impact and Lessons Learned

Dan Porter:
Website: https://itsovertime.com/
LinkedIn:   / danporter