Purist vs Pragmatist: What Kind of Email Marketer Are You?

Are you the kind of email marketer who follows every rule to the letter—or the kind who looks at a rule and thinks, “Hmm… maybe”?

In this From the Hammock episode, Kath Pay explores the two mindsets of email marketing:
– Purists: By-the-book. Clean lists. Perfect deliverability. Double opt-in.
– Pragmatists: Context-driven. Trade-offs. Sometimes unconventional—but practical.

The best email marketers? They’re a bit of both. Purists keep us honest. Pragmatists keep us moving. And the magic lies in knowing when to follow the rules… and when to push back.

So, what kind of email marketer are you?

Subscribe for weekly hammock-side strategy chats

Want help balancing best practice with real-world results? Learn more: https://www.holisticemailmarketing.co...