Holistic Email
Smarter email starts here.
Welcome to Holistic Email–your home for all things email marketing.
We bring together decades of consulting expertise and the Holistic Email Academy’s training programmes to help you create smarter, more effective campaigns. Here you’ll find:
– From the Hammock — quick tips and insights with Kath Pay.
– Fireside Chats — conversations with tutors, partners, and industry experts on course topics and best practices.
– Course Promos & Previews — get a look inside Holistic Email Academy’s training.
– Email & More — our long-running panel series, packed with strategic advice and expert discussions.
– Special Event Playlists — including Demystifying Deliverability, Unspoken Challenges, Individualisation: Three Steps Towards a Winning Customer Experience, and other one-off webinars.
Whether you’re here to learn, get inspired, or sharpen your strategy, this is where smarter email begins.
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Not All Abandonment Is Equal
Why Zero-Click Emails Can Be Your Most Powerful Strategy
What Makes a CTA Button Irresistible?
System 1 vs System 2: Writing Email Copy for Both Brains
Purist vs Pragmatist: What Kind of Email Marketer Are You?
Stop Guessing. Start Testing with Real Hypotheses
Should You Say “Please” to ChatGPT?
Cognitive Biases: The Real Reason People Buy
Short vs Long Subject Lines? You’re Asking the Wrong Question
Why Emotion Beats Logic in Email Marketing
Stop Following Outdated Email “Best Practices”
Email & More: Innovations in Email Marketing
Email & More: Metrics, Testing and Building a Business Case
Email & More: Growing Your Email Marketing List
Now Is The Time to Invest in Email
Demystifying Personalisation for the Holiday Shopper Wins
Email & More: Deliverability - in Readiness for Holiday Season
Interactive Email Marketing
Gaining high ROI with marketing automations
Gen-AI Copywriting for Email Marketing
Email & More: Lead With Strategy
Email & More: Email Marketing Call-To-Actions That Convert
Email & More: Attribution, Metrics and Reporting
Email & More: The Relationship Between CX & Retention
Email & More: Get the Edge on Your Competition with Persuasive Email Design
Email & More… Find Your Low-hanging Fruit to Increase Email Conversions
Email & More: Selecting Your Email Tech Stack
Email & More: The Ins & Outs of Win-back Email Campaigns
Email & More: Secrets to Crafting Compelling Subject Lines
Email & More: The Art of Experimentation in Email