Gaining high ROI with marketing automations

In this episode of Holistic Email's 'Email More,' host Skip Fidura is joined by email marketing experts to explore the creation of marketing automation programs designed to drive real ROI. Featuring insights from Jen Russell of PSCU, Mark Ford of AllSaints, and Kath Pay of Holistic Email Marketing, the panel delves into the importance of a customer-centric approach, the challenges of building and optimizing automation, and the latest emerging technologies (excluding AI). This episode is packed with valuable tips and real-world examples for anyone looking to enhance their email marketing strategy.

00:00 Introduction and Welcome
00:48 Sponsor Acknowledgements
02:52 Panel Introduction
04:41 First Email Automation Experiences
11:54 Customer Lifecycle and Automation Strategies
23:56 Plotting Projects on the Tactical Roadmap
24:37 Flexibility in Planning and Execution
25:44 The Importance of a Living, Breathing Document
26:31 Metrics and Optimization in Automated Programs
35:00 Common Pitfalls in Creating Automated Programs
40:23 Emerging Technologies in Email Automation
45:31 Conclusion and Sponsor Acknowledgements