Making a Hypothesis About Search Intent: Nigel Stevens (Organic Growth Marketing)

Join guest speaker Nigel Stevens, CEO of Organic Growth Marketing, stopped by for a webinar on making hypotheses about search intent.

Nigel proposed a different way to interpret search intent. Instead of looking at only the SERP, use people also ask, autocomplete, related searches, and internal data to create hypotheses around what searchers want. He offers an example from his work with Hotjar.

He wrapped up the webinar with 3 predictions about the future of search intent.

Links to additional resources & slides: https://www.clearscope.io/webinars/ma...

Timestamps:
0:00 Intro
1:46 What is search intent
2:30 Why do we infer intent from SERPs
5:48 How we want it to be
8:15 Narrative fallacy
9:54 SERPs do not equal search intent
14:53 Hypothesis formation
29:29 Nigel’s 3 predictions about the future of search intent
32:55 Q&A

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About Nigel Stevens:
Nigel is the CEO of Organic Growth Marketing (OGM). Before starting OGM, Nigel was the Head of SEO at BigCommerce, then later the Growth & Community Evangelist.

Follow Nigel Stevens on LinkedIn:   / nigel-stevens-67218068  

About Organic Growth Marketing:
Organic Growth Marketing helps world-class companies such as Hotjar, Intercom, Unsplash, and ShipBob build organic growth machines.

Follow Organic Growth Marketing on LinkedIn:   / marketingog  

Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.

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