Customer Retention Revenue: Why Existing Customers Are Your Best Growth Strategy

Customer Retention Revenue: Why Existing Customers Are Your Best Growth Strategy

Discover the hidden revenue secret that most sales teams overlook - maximizing customer success. In this insightful discussion, learn why focusing on existing customers could be your biggest revenue opportunity in 2023.

That's because it's never been harder to get new customers; in fact, your probability of selling to an existing customer is 60–70%. Yet, your chance of selling to a new prospect is only 5-20%. Listen, watch, or read as Elaine Brindamoor, COO at SOCO Sales Training, joins Tom Abbott, CEO at SOCO Sales Training to discuss customer success, why it's essential for reducing customer acquisition costs (CAC), and how to succeed with our best practices.

Watch, listen, or Read the full article: https://www.socoselling.com/customer-...

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TIMELINE

00:00 Introduction
00:50 What is Customer Success?
02:06 Customer Service Vs Customer Success: What's the Difference?
03:49 Typical Customer Success Team Structure
06:28 How to Measure the Success of Your Customer Success Program (Customer Success KPIs)
15:54 Best Practices for a Successful Customer Success Program
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Welcome to SOCO/ Sales Training!

SOCO/ Sales Training is an award-winning Sales Optimization company. We help build high-performance B2B and B2C sales teams in organizations of one to one thousand employees (and sometimes even more!). Our suite of solutions is specifically designed to train staff quickly, efficiently (with minimal downtime), and reliably.

We believe in creating solution-focused, goal-oriented Sales Professionals who take pride in their profession. So all of the training reinforces the S.E.L.L.I.N.G. traits we consider all sales professionals should live and breathe.

With our integrated suite of products, we've designed our training to outlast short-term improvements by instilling sustainable selling behaviors reinforced across training sessions.

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