How CBS Sports is bridging the transition between traditional TV and streaming
Автор: The Current
Загружено: 2024-05-21
Просмотров: 279
Coming off the major success Paramount and CBS Sports found streaming The Super Bowl and March Madness, the entertainment giant is rolling into the future with a strategy focused on emphasizing both traditional TV and streaming with its live sports offerings.
Jeffrey Gerttula, CBS Sports' EVP Digital, CBS Sports, News, Stations, and Entertainment, joins Damian Fowler on a special edition of The Current Report to break down how the company is doing just that.
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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
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