The Current
The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.
Spotify’s Anne Bouttier on why digital audio is advertising’s biggest untapped opportunity
Агентства борются с алгоритмами, которые принижают ценность брендов, говорит Брюс Уильямс из dent...
Kate Wik, the CMO of Las Vegas, on marketing an iconic city
Как рост числа брендов и сделок по трансляции в WNBA подпитывает борьбу за ее будущее
Vurvey Labs’ Jeremy Smallwood on the human element of AI
Как Гран-при Лас-Вегаса превратило трассу в крупнейший маркетинговый инструмент Формулы-1
Circana’s Cara Pratt on why there’s a ‘trust problem’ in retail media, and how to fix it
Formula 1’s Emily Prazer on revving up American enthusiasm through an ‘always-on dynamic’
Peggy Roe on redefining the travel journey — from loyalty to living a life well-traveled
Emily Tisch Sussman’s quest to make Gotham FC the first global sports brand for women
For Context: Antitrust laws and the new monopoly game
How Unilever & WPP’s media leads built a powerhouse partnership on trust, risk & “Eye of the Tiger”
Shelley Zalis’ playbook for elevating women into the C-suite
Initiative CEO Stacy DeRiso talks AI, impending Omnicom merger
Godiva’s Ahad Afridi on marketing chocolate as an everyday indulgence
The Guardian’s Sara Badler on promoting journalism that’s “global, independent and free”
Wading in the murky world of digital advertising with Crossmedia’s Kamran Asghar
Audio isn’t an add-on, it’s the future, says SiriusXM Media’s Sherene Hilal
Michael Rubenstein (Firsthand, AppNexus) on building Firsthand, AI, and the Future of Ad Tech
Samsung’s Allison Stransky on the future of AI in the home — and beyond
Nestlé’s Antonia Farquhar on why KitKat and F1 joined forces
Roku’s Sarah Harms on building the future of CTV advertising
People Inc.’s Jonathan Roberts on the untapped power of content
Wpromote’s Megan McDonagh on the CMO-CFO relationship in the tariffs era
Unlocking the secrets to DoorDash’s advertising success with Peter Giordano
Spotify’s Brian Berner on the ‘untapped’ potential of audio
State Farm’s Patty Morris on pulling off an NFL crossover in less than two days
Diageo’s Sophie Kelly on why great brand-building starts offline
Kinective Media’s James Rothwell on United’s sky-high media ambitions
Roku’s Lindsay Pullins on how CTV can help close the loop on the customer journey