How Unilever & WPP’s media leads built a powerhouse partnership on trust, risk & “Eye of the Tiger”
Автор: The Current
Загружено: 2025-11-05
Просмотров: 5
Meet the duo putting commerce at the center of the process.
Unilever U.S. Head of Investment, Aaron Sobol, and WPP Unite Head of Investment and Activation, Dominick Pace, reflect on how trust, curiosity and a shared appetite for risk have shaped their nearly four year partnership.
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
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