Circana’s Cara Pratt on why there’s a ‘trust problem’ in retail media, and how to fix it
Автор: The Current
Загружено: 2025-11-20
Просмотров: 15
Cara Pratt spent eight years at Kroger’s retail media arm before joining Circana this year as global president of retail and media. So she knows what she’s talking about when she says there is a “trust problem” in the retail media industry.
“Absent rebuilding trust on the measurement side, this industry is going to slow down on growth,” she told our Editor-in-Chief, Stephanie Paterik.
“I think that there's a very performant dollar that can still get invested. But we have to set a new currency for measurement standards,” says Pratt.
Pratt also shared how she’s thinking of agentic commerce and how it will disrupt the space.
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
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