Vurvey Labs’ Jeremy Smallwood on the human element of AI
Автор: The Current
Загружено: 2025-12-02
Просмотров: 7
The AI space is overwhelmingly crowded. Vurvey Labs’s differentiator? Humans.
The company uses video surveys from people (hence the name Vurvey, short for video survey) to feed its AI system to create audiences for brands.
Even though Vurvey Labs is only four years old, it already works with powerhouse brands like Unilever, JPMorgan Chase, Adidas, Vans and Kenvue.
Jeremy Smallwood, the company’s SVP of partnership experience, spoke with our Editor-in-Chief Stephanie Paterik about how brands can leverage AI, privacy in the AI age and if he’s ever scared of the possibilities AI can create.
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
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