What Retail Media Networks Want in New Hires—Best Buy Ads Pres. Lisa Valentino Reveals
Автор: Heidrick & Struggles
Загружено: 2025-08-19
Просмотров: 134
Retail media is on the rise, but many professionals still don’t understand what it takes to succeed in this evolving space.
In this episode of The Heidrick & Struggles Leadership Podcast, Lisa Valentino, president of Best Buy Ads, shares how retail media networks like Best Buy Ads are becoming industry powerhouses by combining data, deep customer insights, and national reach.
She breaks down the critical skills needed to build high-performing teams in retail media and ad sectors, explores how generative AI is transforming both customer and employee experiences, and shares how Best Buy is pioneering innovative solutions to drive scale and industry-wide impact.
If you’re curious about the future of media, commerce, and retail innovation, this episode is a must-listen.
Tune in now!
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Key Takeaways:
Introduction (00:00)
What are retail media networks and why they’re booming (01:44)
Why Lisa Valentino left Disney for Best Buy Ads (03:57)
The skills retail media and ad tech firms want now (06:47)
How generative AI is transforming creative automation (10:52)
The future of retail media networks (14:08)
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Additional Resources:
♦️ Learn more about us here: https://www.heidrick.com/en/
#talentstrategy #adtech #retailmedia #executiveleadership #leadership #leadershippodcast #leadershipdevelopment
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