Best Buy Ads’ Lisa Valentino on creating connection with midnight events
Автор: The Current
Загружено: 2025-06-20
Просмотров: 384
Earlier this month, thousands of gamers huddled outside Best Buy’s across the U.S. for the midnight release of the Nintendo Switch 2. The moment brought back a nostalgic feeling of yesteryear, creating connection and community among loyal fans. Midnight product releases were a quintessential part of video game culture in the 2000s.
And now Best Buy is bringing them back going forward, Best Buy Ads President Lisa Valentino revealed to The Current. Of course, this all ties back into the company’s marketing efforts, which can tie 93% of all transactions in store, in the app or online to its identity graph. The Current Editor-in-Chief, Stephanie Paterik, spoke with Valentino about its audience’s customer journeys, the rising number of people buying online and picking up in-store and how she’s transitioning into the world of retail media after a decade-plus at Disney.
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For more from our written 5 Minutes With series, check out: https://bit.ly/4bsnBB8
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
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