Roku’s Lindsay Pullins on how CTV can help close the loop on the customer journey
Автор: The Current
Загружено: 2025-08-12
Просмотров: 103
Roku's making shoppable ads bold. Lindsay Pullins, director of business development and partnerships at Roku, sat down with our Editor-in-Chief, Stephanie Paterik, to talk about how Roku is showcasing full-funnel outcomes and how the relationship between CTV and retail media can drive closed-loop measurement. Pullins also shares results from a recent Waterpik campaign through Walmart Connect that resulted in 65% of sales coming from Roku devices.
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For more from our 5 Minutes With series, check out: https://bit.ly/4bsnBB8
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
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