People Inc.’s Jonathan Roberts on the untapped power of content
Автор: The Current
Загружено: 2025-09-10
Просмотров: 63
In this episode of The Big Impression, Jonathan Roberts, chief innovation officer at People Inc. — the largest U.S. publisher, formerly known as Dotdash Meredith — explains how his team is rethinking contextual advertising with D/Cipher, an AI platform designed to capture real-time intent.
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The Big Impression shares insights and inspiration from marketing leaders from the world’s most influential brands. Subscribe and listen to all seasons: http://bit.ly/40up6dM
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
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