Spotify’s Brian Berner on the ‘untapped’ potential of audio
Автор: The Current
Загружено: 2025-08-28
Просмотров: 58
When Taylor Swift drops a new album, Spotify isn’t just the place fans go to stream it — it sparks a cultural conversation. That currency has quietly powered Spotify’s next chapter: an ad business that looks very different from the playlist app it started as.
On this episode of The Big Impression, Spotify's Head of Global Ad Sales Brian Berner talks about the benefits of its ad exchange and AI-generated audio spots and how brands are looking for speed, flexibility and smarter ways to connect with audiences.
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The Big Impression shares insights and inspiration from marketing leaders from the world’s most influential brands. Subscribe and listen to all seasons: http://bit.ly/40up6dM
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
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