Shelley Zalis’ playbook for elevating women into the C-suite

Shelley Zalis is an icon. Zalis' events for her company, The Female Quotient, are some of the most popular hubs at advertising's tentpole conferences. From Cannes to Advertising Week, SWSW, CES and everything in between, Zalis is empowering corporations to be more inclusive.

The Female Quotient aims to collaborate with the most influential companies in the world — a growing list of leading brands from Spotify to P&G — to build the largest community of women in business across every industry. Today, it has grown to 7.5 million members across 30 industries and 100 countries, all advocating for women worldwide.

Their Founder, CEO and "chief troublemaker" Shelley Zalis says advancing women into leadership isn’t just about equity — it’s about better business. Hear why she’s optimistic about where diversity, equity and inclusion efforts go next in conversation with our Editor-in-Chief, Stephanie Paterik.

_______

For more from our 5 Minutes With series, check out: https://bit.ly/4bsnBB8

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR