How to Understand Attribution Reports in GA4

‪@IncubetaGlobal‬ shows you how to configure attribution reports in GA4.
Jaqueline Muringani - Analytics specialist at Incubeta South Africa will show you how to understand how attribution works within GA4. We will cover:
What is attribution & the value it can add to your business
Understand how to use the attribution reports in your analysis
Learn how to configure attribution for GA4 Reports
Performance reports
Model comparison reports
Conversion paths reports

Check out our other videos on GA4:    • "How to" with GA4  

Incubeta, a team of over 800 creators, thinkers, makers and doers working across 20 offices globally to unlock business growth for clients.

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Incubeta:
We’re an international team of experts in marketing, technology, data and creative, who came together because we want businesses to make the most of the opportunities the digital landscape provides. Too many brands and companies get trapped between multiple partners, competing strategies or conflicting technologies. We’re the antidote to that – passionate about the digital strategy, technology and creative that supercharges growth. From the fundamentals to the final creative, we’re dedicated to helping your business upgrade its growth.

Timestamps:
00:00 - 04:00 - What is attribution, and what is data driven attribution
04:00 - 18:10 - Platform demo
18:10 - 18:35 - Learn more